the client.
A leading global luxury aircraft manufacturer renowned for crafting premium business jets faced growing inefficiencies in its sales operations.
challenge.
In early 2024, the manufacturer embarked on a Salesforce transformation, focusing on AI-driven lead scoring, sales outreach prioritization, and real-time data insights. The goal was to enable the sales team to focus on nurturing key prospects and high-stakes transactions.
key challenges.
- Manual lead qualification: The sales team’s reliance on manual processes to collect and analyze data from multiple sources led to missed opportunities and slow response times.
- Disconnected data sources: A lack of integration between various data systems hindered the ability to gain real-time insights, slowing the identification of high-value prospects.
- Inefficient sales processes: Without AI-powered automation, the sales cycle was longer, and valuable resources were tied up in routine tasks that could otherwise be optimized.
The company needed a comprehensive salesforce solution to centralize its data and leverage AI to streamline sales operations to stay ahead in the competitive luxury aviation market.
our approach.
To support the transformation, we implemented a hybrid talent pod solution model, blending short-term technical experts with long-term talent who are set to transition into full-time employees for the client. This approach ensures the client gains in-house experts with deep system knowledge and experience. Collaborating closely with Salesforce Professional Services, we ensured seamless integration of AI tools into existing systems, laying the foundation for the client’s Center of Excellence, which will oversee AI operations by 2025.
Salesforce and Randstad Digital are collaborating to implement a customized AI solution designed to unify data from multiple sources into a single platform, enabling lead qualification. This AI-driven platform will use Salesforce Einstein AI to score leads based on key buying signals, such as wealth indicators and significant financial events, helping the sales team quickly focus on high-value prospects.
benefits.
- Faster lead qualification: The AI-driven lead scoring is projected to significantly reduce manual efforts, enabling the sales team to prioritize leads up to 25% faster.
- Improved sales effectiveness: Real-time data insights gave the sales team a clearer understanding of their top prospects, allowing for more personalized and timely engagements.
- Streamlined data management: A unified data platform integrated multiple sources into one real-time system, ensuring sales teams had access to the most up-to-date information.
- Long-term autonomy: Randstad Digital’s hybrid talent POD set the groundwork for the client’s Center of Excellence, empowering them to manage their AI operations independently by 2025.
why randstad digital?
- Salesforce & AI Expertise: Extensive experience integrating AI solutions within Salesforce to enhance sales efficiency and data management via our Xforce offerings suite.
- Flexible Talent Solutions: A hybrid talent model that ensures immediate and long-term technical expertise.
- Comprehensive Data Integration: Our approach enables seamless data unification and real-time insights, providing a competitive edge in fast-paced industries.
- Proven Results: We deliver customized, scalable solutions that help clients overcome operational challenges and achieve long-term success.
Contact us to learn how we can help streamline your sales operations and drive business growth with Salesforce solutions.